Simply viewing Apple kit provokes religious euphoriaCitat:
Simply viewing Apple kit provokes religious euphoria
Fanboi brain scan backs Church of Jobs
A team of British neuroscientists has confirmed what IT atheists have known for years - that the brains of Jobsian cult members respond to the sight of Apple products in much the same way that religious believers respond to religious imagery.
In a recent BBC documentary, Secrets of the Superbrands (BBC iPlayer), the neuroscientists ran an MRI scan on the brain of Alex Brooks, the editor of World of Apple, who claims that the Jobsian cult is "definitely" on his mind 24 hours a day. They discovered that photos of things like the iPhone and the iPad make certain parts of his brain all tingly.
"We see quite an amount of changes in the brain when he's actually looking at Apple products, which is quite fascinating," explained professor Gemma Calvert, a neuroscientist at the University of Warwick. "There's much more activity in the visual cortex, an enhanced visual attention, if you like, to Apple products." Much the same thing occurs, she explained, when holy imagery is shown to religious zealots.
"This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion,” she chillingly elaborated.
The study's test group extends to, well, a single person, but our own research indicates the finding can be extrapolated to every fanboi on earth.
Prejako :) Meni je ovo zanimljivo iz drugog ugla... pokusavam da zamislim kako se osecaju religiozni ziloti kada vide religiozne objekte... "wooooooow...... magical"... k'o bi rekao da je u pitanju isti mehanizam kao kod danasnje brendomanije...
Znaci organizovane religije su u stvari bili prvi strucnjaci za marketing.
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