Sa unutrasnje strane etikete ti pisu pravila nagradne igre kao i gde mozes da zamenis cepove.Ja sam dobio dva cepa za zamenu, i otisao u maxi samo dao cepove i kraj price.
pozz
pozz
Coca-cola GPS nagradna igra-zasto?
Zaključano
Zakačeno
probudi me taj coca cola helikopter juce oko 10h...leteo je 5 minuta iznad moje zgrade onako nisko!
ja sam bio ubedjen da je neko dole u dragstoru (u prizemlju zgade je diskont pica) provalio bocu
kad se onoliko nisko spustio i leteo iznad zgrade. taman da ga snimim bas se lepo videlo alii odlete prema jugu grada. inace zivim u centru Nisa.
sinoc sam cuo da je neka klinka sa palilule otvorila bocu. tamo je i odleteo choper.
koliko sam ja skapirao unutra je mobilni telefon sa instrukcijama ?
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Coke’s tracking system revealed
Coca-Cola has revealed the technical side to its Rugby World Cup Thrill Seeker promotion which has so far seen 14 winners treated to a new Peugeot, $10,000 from Visa and a VIP package to the RWC final.
Purchasers of winning bottles have been amazed to discover their bottle of Coke actually has a GPS phone hidden inside.
Winners know instantly if they have won when they open the bottle—instructions pop out telling the winner what to do next. They are then instructed to pull off the label and unscrew the bottle into two halves which reveals a Benefon GPS mobile phone.
Once it is turned on a phone call is automatically made to “Thrill Seeker HQ”.
The phone uses a GPS and Benefon Software tracking system where winners can be pinpointed to their exact location. The Thrill Seeker team is immediately dispatched to locate the winner and deliver their prize package if they are in a metropolitan area.
“Currently, SMS is the technological leader in consumer interaction, but Coca-Cola wanted to go one major step further by instantly interacting with consumers via GPS,” Coca-Cola Australia public affairs and communications manager Joanna Ryan said.
“GPS not only enables quick prize delivery as well as incorporates a hi-tech promotional mechanic that appeals to the target audience which is males 18–30.”
Ryan said the combination of satellite and digital technology had never been used before in a consumer promotion in the world.
The bottles have been specially designed to make sure they look and weigh exactly the same as a normal bottle.
The Thrill Seeker promotion is running on 600ml, 1.25 litre, 1.5 litre and 2 litre bottles of Coke and diet Coke
ja sam bio ubedjen da je neko dole u dragstoru (u prizemlju zgade je diskont pica) provalio bocu
kad se onoliko nisko spustio i leteo iznad zgrade. taman da ga snimim bas se lepo videlo alii odlete prema jugu grada. inace zivim u centru Nisa.
sinoc sam cuo da je neka klinka sa palilule otvorila bocu. tamo je i odleteo choper.
koliko sam ja skapirao unutra je mobilni telefon sa instrukcijama ?
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Coke’s tracking system revealed
Coca-Cola has revealed the technical side to its Rugby World Cup Thrill Seeker promotion which has so far seen 14 winners treated to a new Peugeot, $10,000 from Visa and a VIP package to the RWC final.
Purchasers of winning bottles have been amazed to discover their bottle of Coke actually has a GPS phone hidden inside.
Winners know instantly if they have won when they open the bottle—instructions pop out telling the winner what to do next. They are then instructed to pull off the label and unscrew the bottle into two halves which reveals a Benefon GPS mobile phone.
Once it is turned on a phone call is automatically made to “Thrill Seeker HQ”.
The phone uses a GPS and Benefon Software tracking system where winners can be pinpointed to their exact location. The Thrill Seeker team is immediately dispatched to locate the winner and deliver their prize package if they are in a metropolitan area.
“Currently, SMS is the technological leader in consumer interaction, but Coca-Cola wanted to go one major step further by instantly interacting with consumers via GPS,” Coca-Cola Australia public affairs and communications manager Joanna Ryan said.
“GPS not only enables quick prize delivery as well as incorporates a hi-tech promotional mechanic that appeals to the target audience which is males 18–30.”
Ryan said the combination of satellite and digital technology had never been used before in a consumer promotion in the world.
The bottles have been specially designed to make sure they look and weigh exactly the same as a normal bottle.
The Thrill Seeker promotion is running on 600ml, 1.25 litre, 1.5 litre and 2 litre bottles of Coke and diet Coke
Potpis
Ma Meeshka Mow Skwoz !
Znaci to je fora, idem da kupim taj Benefon i bocu kokakole a Corluka ce da mi da broj koji da okrenem :D
Posto sam imao neke veze sa marketingom cele kampanje, tj moja firma je ucestvovala, nacuo sam neke podatke:
ukupno ima 7 boca (5 u Srbiji i 2 u CG). Koriste se policijski helikopteri naravno brendirani u Coca Colu. (Bilo je komentara od pandura koji treba da vozi na odnos 5 prema 2 koji je rekao da Crnogorcima ne bi dao ni jednu bocu a kamoli 2, uvek nepravda!!! )
Nagrade su svima poznate: Dzipovi su svi brendirani u Coca Colu, ali sa crvenom folijom koja lako moze da se ukloni i radi se o Basic Modelima Tucsona (cca 20.000 Evrica), naravno karte za finale i kes.
Samo da kazem da su nagrade recimo u Hrvatskoj gotovo iste, s tim da ne dele karte za finale vec za prve tri utakmice njihove reprezentacije (milsle vajda da dalje nece ni stici! :))
ukupno ima 7 boca (5 u Srbiji i 2 u CG). Koriste se policijski helikopteri naravno brendirani u Coca Colu. (Bilo je komentara od pandura koji treba da vozi na odnos 5 prema 2 koji je rekao da Crnogorcima ne bi dao ni jednu bocu a kamoli 2, uvek nepravda!!! )
Nagrade su svima poznate: Dzipovi su svi brendirani u Coca Colu, ali sa crvenom folijom koja lako moze da se ukloni i radi se o Basic Modelima Tucsona (cca 20.000 Evrica), naravno karte za finale i kes.
Samo da kazem da su nagrade recimo u Hrvatskoj gotovo iste, s tim da ne dele karte za finale vec za prve tri utakmice njihove reprezentacije (milsle vajda da dalje nece ni stici! :))
Svaka čast Benefonu koji je izumeo takav materijal koji Coca Cola nije progrizla za sve ovo vreme 
Fora je znači bila dohvatiš svaku flašu, pogledaš odozdole, ako vidiš GPS, nagrada tvoja!
Fora je znači bila dohvatiš svaku flašu, pogledaš odozdole, ako vidiš GPS, nagrada tvoja!
Potpis
I see dead pixels...
Ako su 2 flase u C.Gori, onda znaci da su u Srbiji pronadjene sve?
Potpis
Use Your Mind. Or someone else will.
Znate sta je sreca u nesreci?
Kada Ratko mladic nadje GPS bocu
Kada Ratko mladic nadje GPS bocu
Potpis
Svako na svom kompu ima digitalnu spravu...
Citat:
Aquasco:(milsle vajda da dalje nece ni stici! :))
a vi ste znači sigurni da ćete skroz do finala..
čestitam onda
Ko je rekao da cemo "mi" sigurno do finala ? :|
BENEFON OYJ PARTNER NEWS NOVEMBER 05, 2003 at 11.30
Coca-Cola of Australia has started using positioning Benefon devices in their marketing campaign. This campaign has been labelled the most high-tech sales promotion in the world and includes 20 Coca-Cola bottles which are fitted with positioning Benefon Track One NT devices inside especially designed bottles. These bottles have a separate compartment for the Benefon GPS device and the outer layer is filled with Coke coloured water. The winning bottles look identical to the normal ones and are sold among normal Coca-Cola bottles.
The person who gets a prize bottle, can find instructions on the label on how to receive his prize. By pressing an alarm button on the Benefon device, the winner gets an instant connection to the Coca-Cola competition hotline. Coca-Cola competition representative can then locate the winner and bring him his prize where he is with the help of GPS technology.
Link: http://www.benefon.com/press_i...03/05_11_2003_partner_news.htm
Link do uređaja: http://www.benefon.com/products/track_one/
@corluka
Kada ce taj 3gp klip, jedva cekam?
A sto se tice komsija
http://www.pogodak.hr/search.jsp?q=coca-cola+gps
da, oni imaju bocu vise, pitanje je zasto?
Kada ce taj 3gp klip, jedva cekam?
A sto se tice komsija
http://www.pogodak.hr/search.jsp?q=coca-cola+gps
da, oni imaju bocu vise, pitanje je zasto?
Potpis
"Nikad ne raspravljaj sa budalom: Prvo ce da te spusti na svoj nivo, a onda ce da te
dobije na iskustvo!"
dobije na iskustvo!"
Citat:
Nasao sam bocu sa zamenom, nazalost nisam nasao radnju da je zamenim svi se prave neobavesteni kao ne znam ja nista o tome!?!
Trebalo bi da su takva mesta označena posterom sa natpisom (piše na etiketi)...
I ja sam našao jednu sa zamenom i takođe nisam nigde video prodavnicu u kojoj se može zameniti. Iskreno, i sramota me da se blamiram i pitam za flašicu od 0,5 vrednu 40 dinara - sačuvaću taj čep za "uspomenu"...
Da ne otvaram novu "nagradna igra" temu postavicu pitanje ovde...
Znaci da li je neko dobio, ili zna nekoga ko je dobio, ili zna nekoga ko zna nekoga ko je dobio bilo sta na nagradnoj igri Lav piva....znaci aktivni sam konzument doticnog, pricao sam sa dosta konobarica i ljudi koji piju Lav i nisam cuo da je iko dobio ista sem cuvenog "Pokusaj ponovo"...Nije da imam neke posebne ambicije, ali to mi je potpuno neverovatno...
Znaci da li je neko dobio, ili zna nekoga ko je dobio, ili zna nekoga ko zna nekoga ko je dobio bilo sta na nagradnoj igri Lav piva....znaci aktivni sam konzument doticnog, pricao sam sa dosta konobarica i ljudi koji piju Lav i nisam cuo da je iko dobio ista sem cuvenog "Pokusaj ponovo"...Nije da imam neke posebne ambicije, ali to mi je potpuno neverovatno...
Potpis
anti-heroin spree
korisnik corluka sa ES-a je dobio glavnu nagradu na toj nagradnoj igri, i rekao je da će da se oglasi ovde sa detlajima kada i oficijalno preuzme nagradu... Ne znam što ga nema još uvek, i mene baš zanimaju detalji...
Cekaj da se vrati iz Nemacke :)
Pa ajde...ziv bio :)
Ma bilo mi je cudno da ne znam nikog ko je dobio makar majicu...
Ma bilo mi je cudno da ne znam nikog ko je dobio makar majicu...
Potpis
anti-heroin spree
Ljudi, Fuzz je pitao za LAV nagradnu igru, a ne za COCA-COLJU :)
Potpis
I see dead pixels...
Znaci ipak niko :)
Potpis
anti-heroin spree